As AI continues to reshape online advertising, the pay-per-click landscape is undergoing some of the most profound changes in recent history. What was once a manually intensive endeavour, managing keyword bids, refining ad copy, and segmenting audiences, is now dominated by automated systems that promise efficiency and smarter optimisation. Yet this transformation brings both opportun... https://www.tumblr.com/tycseo/804250994199396352/should-advertisers-be-worried-about-ai-in-ppc?source=share