Prior To the introduction of the Daytona watch, Rolex was a coveted brand amongst racing legends, with numerous donning them with the racetracks. In actual fact, Rolex were involved with the races at Daytona Worldwide Speedway given that 1959, And so the introduction of an Formal “Daytona” watch was imminent. https://www.watchesworld.com/a-deep-dive-into-the-business-of-watchmaking/