The reputation of a B2B company is not built through one major announcement. Instead, it is shaped through a series of conversations, effective visibility, and perception of the company as an industry expert. While a good product can initiate a conversation in business, credibility is what determines the success of the relationship development process. Public relations comes in at thi... https://www.tumblr.com/tycseo/828436095324880896/pr-for-b2b-companies-strategies-to-build-industry?source=share