The digitisation has made the brand’s promotions even more effective, but there are also some drawbacks to it. Now, a brand’s reputation can be challenged within minutes because of a highly connected world. These challenges can come across in the form of product issues, negative publicity, customer complaints or even misinformation spreading online. So, businesses need to be prepared ... https://medium.com/@seohimanshi519/essential-crisis-communication-strategies-every-brand-should-have-in-place-29d5ec2c8b6d