Negative coverage can spread faster than ever in today’s hyperconnected world. This overexposure to information generally hampers the brand perception, trust of stakeholders and business performance in the long run. Generally, people see adverse publicity as a setback. But the right strategic public relations approach can transform such coverage into a powerful opportunity. Top public... https://www.tumblr.com/tycseo/812309307952660480/how-strategic-pr-can-turn-negative-coverage-into?source=share