The scale of operations and grandeur of the corporate event is going beyond what happens on stage. It is about how far the story travels. Behind the success of every event that you see is a strong 360° coverage strategy. These strategies are aimed at amplifying brand visibility, engaging stakeholders and delivering measurable results. There are 3 phases of coverage planning for an event. https://medium.com/@seohimanshi519/the-360-coverage-blueprint-before-during-after-a-corporate-event-6e95406fc413