The human tendency to speak or react becomes uncontrollable when all circumstances start to collapse. Political teams do it. Corporate leadership does it. The media show us this process during their press briefings and their breaking news segments. The basic principle states that you should speak first while you attempt to shape public perception through your words, before people star... https://medium.com/@seohimanshi519/speed-destroys-trust-the-unspoken-price-of-hurrying-through-pr-crisis-6e8f3bcd1831